The challenge
Showing movement that had never been shown correctly.
A Urologist and Pelvic Floor Surgeon needed a booklet she could hand to fellow clinicians and patients, explaining a technique she'd developed for understanding pelvic floor movement through breathing. She came with her copy and a layout she'd built herself. The content was solid but the design was working against it, and the key illustration had already been attempted by another illustrator and missed. She wasn't sure the movement could be shown accurately at all.
The APproach
Only once I understood the anatomy from the inside could I make decisions about how to show it.
The problem with most anatomical references is that they show structure, not movement. To understand what needed to be shown, I had to research the anatomy deeply enough to see where the movement actually happened. Three viewpoints were sketched before one revealed the right spatial relationships. The decision that made it work was stripping everything back to only what was essential: the pelvis, sacrum, coccyx, pelvic floor muscles, and the three key openings.
The reflection
Going deeper into the subject than the client provides doesn't just improve the work. It often helps them see something they'd missed about their own concept.
The outcome
Something she could hand to patients with confidence.
The booklets printed beautifully. A concept the client had long struggled to explain, to clinicians and patients alike, was finally visible on the page exactly as she understood it.
I cannot recommend Alexandra's work enough. She was able to take a difficult concept I was struggling to explain and turn it into a functional image.
— Nicole F., Urologist & Pelvic Floor Surgeon
